Ah, the world of innovation! You know by now that we’re all about sharing what’s new in the world of products and services… And giving consumers a chance to share their opinion on those things!
This one is really interesting to see the results for… Our cricket protein bar poll!
Last week, we shared the story of a start up that’s really taking off… They’re making protein bars out of crickets! That’s right – like your friendly neighborhood chirpers that sing symphonies on a quiet night – your neighborhood Jiminy.
The concept is no so bizarre elsewhere in the world.
In fact, an incredible 80 percent of the global population already dines on bugs as a reliable and wholesome protein source.
Americans may be late to the game…
But our poll results show why.
As you can see, nearly half of respondents said that they would not dare eat such a thing.
But when you look at the fact that more than half answered maybe or yes, it makes sense that the EXO Protein Bars would have a wide target audience in America.
Their job now is to turn those 18.8% percent of potential customers into cricket converts.
How do you compare? Would you eat a bar made out of crickets? You can learn more about the EXO Bars here.