Is an Amazon Prime Membership worth it?
A crucial part of Jeff Bezos’ e-commerce jungle, Amazon Prime first launched in 2005. It’s grown tremendously over the years, and currently has over 80 million members who use it as their “prime” source of convenience for products and services. (Pun intended).
Why do so many people get hooked on Prime?
Because they don’t just want things. They want them fast. Throw attractive deals into the equation and super smooth process from the first click to the cart… And you’ve got a recipe for success.
So far, the business model has panned out. Prime’s convenience is so valuable to members that they end up spending $600 more on average than non prime-members.
The proof is in the pudding. An average Prime member spends $1300 per year on the site. An average non member spends $700.
And yes, there are tons of perks to being a prime member. You get cash back on deals, you get free access to books, audiobooks, and magazines, and they provide discounts students and anyone who gets government assistant.
Perhaps this doesn’t come as a surprise, but the generation that uses Amazon the most is millennials. According to data collected by New Yes Lifecycle Marketing, an incredible four out of every five millennials had bought something from the site the month prior.
So how do Survey Junkie members feel about Amazon Prime?
We asked. You answered.
More than half of our members have an Amazon Prime membership, and say that it’s worth it. Another 18 percent a potential converts, saying that they don’t yet have one but they may come around to realize the value. Another 18% don’t have one and don’t seem to see the point.
Of the nearly 64% of respondents who are Amazon prime members, only 11.7% don’t know whether or not it’s worth it. That helps us to understand just how good the business model is. Most people who subscribe to the site understand its value.
Where do you fit in? See the results below. Then sign up for Survey Junkie and get paid to influence today’s biggest brands.